Why Digital Marketing?
Digital marketing is revolutionizing the marketing industry and every business wants to have its benefits seen and leveraged. The world is quickly becoming digital. People are consuming digital content faster every day. Companies and the world, in general, are starting to recognise the importance of going digital and it is essential that marketing departments adapt quickly to the new circumstances and actively hire professionals in the field of digital marketing.
It is more important for a business and it’s marketing team to understand why a business should opt for it.
These insights below would provide you a convincing answer for why you should go for it
1. Digital marketing is the Future
Digital marketing has transformed the way that a business could reach and engage with its potential customers. Here are some real examples of how digital marketing tactics are helping businesses just like yours reach their target market and influence conversions:
Study World Education Group increased their admissions by 300% compared to last years admissions using social media. Vamsam Fertility Center, was able to reach and deliver its services in this niche area over the course of a year, increasing its brand awareness and inbound enquiries. We helped a Hindustan Cooperative Housing Society, real estate firm sell its plots within 15 to 30 days (UNBELIEVABLE, RIGHT ? YOU HAVE TO) via aggressive and smart SEM.
These cases reports are just the tip of iceberg talking about the benefits of digital marketing. With the right strategies and effective implementation, small businesses can increase their reach and conversions in just a matter of months.
2. Digital marketing is cost-effective
One of the most important benefits of digital marketing is its cost-effectiveness. Traditional marketing is a tough option for small businesses with limited budgets to compete with larger businesses for ad space. However, with affordable digital marketing tactics, small businesses can get more for their marketing spend.
Its flexible spending nature allows small businesses to test the waters in the limited budget, measure the results and then pump in more budget. The only cost to digital marketing is time. SEO, content marketing, and social media engagement take time to work their magic. However, there are still digital marketing tactics such as pay-per-click, display, and social media advertising that can produce quicker results.
3. Digital marketing is the most measurable form of marketing
The Digital marketing layers such as SEO, email, text, and SEM have been designed to measure its success ratio, right from the beginning of existence. This benefit is every reason why you need to invest in digital marketing. By measuring your digital marketing campaigns in real-time, you can see which tactics are working and which are not. Then, you can adjust your campaigns for greater success. You can also take the insights that you’ve gained from the process to improve future campaigns.
Google Analytics and Redtie Analytics are great ways to measure and apply effectiveness based on the quantitative data. Since you are no longer guessing about what’s working and what isn’t, you can reduce unnecessary expenses and focus your efforts on the strategies that are most likely to improve your ROI.
4. Digital marketing allows you to target your ideal customers
Traditional marketing just doesn’t offer the same targeting capabilities as digital marketing. When you purchase billboard space, you’re just left in an assumption that so many passersby would see the ad board and not intended to the right audience.
With digital marketing, you can ensure that the right consumers are viewing your content. SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business. While SEM enables you to target those who are most likely to be interested in your products or services based on demographic information and general characteristics.
5. Realise – The first place someone researches to buy something is simply on the web. Use it
We often turn to Google or Yahoo to find the information we need. Our customers are no different when they start to research the products or services that can help them solve their biggest problems.
According to a survey by insightly 93% of online experiences start with a search engine. Before consumers even know what product or service they need, they are going to the search engines to look for answers to their questions and to learn more about their challenges.
This provides a real opportunity for small businesses to connect with potential customers and educate them during the beginning stages of the buyer’s journey. By creating relevant and engaging content via SEO and ads for the search engines, you can improve your visibility online and reach customers as the need arises.
6. Your customers are on social media, and digital marketing helps you reach them
This a key aspect where no matter what industry your business is in, there’s a good chance that your customers are spending their time on social media channels like Facebook or Twitter. According to eMarketer, 2.34 billion people, or about one-third of the earth’s population, uses social media platforms regularly.
7. SEO and local SEO helps you reach more qualified buyers online
SEO is another powerful digital marketing tactic, that mostly revolves around Google and offers a variety of benefits. By optimizing your website content for the search engines, you can work to reach more buyers online. Using relevant keywords that help describe your product or service offering can help you bring more targeted traffic to your site, which increases conversions over time.
8. Mobile first and digital marketing – Deadly combination
Yet another one of the many benefits of digital marketing is that it allows you to connect with consumers who are browsing and consuming content on their mobile devices. Over half of all online users are accessing the web from a mobile device. Digital marketing can help you reach people on mobile devices, tablets, and desktop computers.
9. Real-time options to switch strategy based on a behavioral pattern of users
With traditional marketing tactics like television or newspaper ads, you have to wait until after the campaign is complete to see the results. And although you can use what you learn to adjust later campaign tactics, there isn’t much you can do “in-the-moment” to adapt your strategies for best results.
With website’s real-time analytics, you can view the number of visitors that come to your site, look at which pages they visit, and see how long they are spending on each page. You can also see when peak site traffic days and times are as well as track conversion rates across the site. All this information offers important insights that can help you improve your campaigns over time.
10. Digital marketing levels the playing field, allowing your business to be more competitive
Generally, small businesses find it complex and challenging to compete with their larger counterparts due to a limited budget and resources. However, digital marketing helps to level the playing field by allowing smaller brands to remain competitive online.
Traditional marketing tactics like print advertising are expensive and require higher budgets for effective placement. But, digital marketing tactics are affordable, allowing businesses of all sizes to gain exposure online.
How to Take Advantage of the Benefits of Digital Marketing
As pointed above, there are many benefits of digital marketing that will transform the way that your business can reach out and engage your target market. Digital marketing is the cost-effective way to reach your customers at the moments when they are most likely to be searching for brands just like yours.
But how do you get started?
It’s important to have a foolproof digital marketing strategy ahead of distributing content or digital ad campaigns. Consider what your overall business goals are and create digital marketing goals that align with these objectives. We have formulated a questionnaire for you to think and derive all that is needed to kick-start your digital marketing efforts.
Please read and fill out this questionnaire below to help us understand your business and come up with a plan.
The digital marketing experts Ble Marketing are here to help. Our team will enable your business to take advantage of the many benefits of digital marketing by providing a variety of effective services such as Search Engine Optimization (SEO), PPC Management, and Social Media Management.