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Google Trends | SEO | Content Marketing

Google Trends is an official Google tool that offers a visual comparison of traffic levels. It does not tell you the exact amount of traffic. But it does show a relative amount. This is especially helpful if you know the amount of traffic from a related keyword phrase.[…]

renuga

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Successful E-Business | Amazon

Let’s take a closer look at the type of traffic Amazon attracts: 49 percent of consumers turn to Amazon first when shopping for products online. That’s because Amazon is great for generic purchases—it has tons of SKUs for every type of product. For example, when consumers are looking for a water bottle on Amazon, they’ll search for “water bottle” and find one that fits their needs.[…]

renuga

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Future of Digital Marketing

We have witnessed a surge in some of the digital Marketing trends that ruled 2018, previously discussed at the beginning of this year. So far, we have seen video content becoming the trend of the season and it has resulted in good traction for businesses. Now with a few months left to step into 2019, we have a few predictions for the trends that will rule in the next couple of years.[…]

renuga

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Tech Mahindra | Microsoft | Blockchain

"Blockchain as a technology is a powerful tool to combat the issue of spam calls and fraud risks, to protect user information, as well as the integrity of the telecom sector," Rajesh Dhuddu, Global Practice Leader of Blockchain at Tech Mahindra, said in a statement. […]

renuga

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Video Marketing | SEO Success

Video is one of, if not the most, influential communication mediums today. Platforms like YouTube, as well as smartphone and technology advancements, have made it easier and more affordable for people to create video content. It is predicted that by 2019, 80 percent of web traffic will be video. So it’s a no-brainer to try to incorporate video into your marketing strategy.[…]

renuga

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Social Media Regulation

If private platform interests are adequately aligned with broader public interests, self-regulation makes sense. It is cheaper, more agile, and less politically messy. Problems arise when platform and government interests are misaligned, even partly so. Where interests diverge, classical economic theory plainly teaches that self-regulation will not be forthcoming. If the divergent government interests are good for society as a whole, then there is a case for government regulation—so long as its benefits exceed its costs.[…]

renuga

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YouTube | Non-Skippable Ads

Advertisers usually pay creators more for non-skippable ads, so this could be a way for YouTubers to incentivize creators to stick around on its platform and produce more content, with each ad sale earning the Google-owned company a cut. If a creator turns on non-skippable ads, even previously published videos on their channel will be able to make use of them.[…]

renuga

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Optimized Content | SEO

However, you need to ensure you’re following a process and adhering to best-practice guidelines. This guide will show you what perfectly optimized content looks like – you don’t want to miss the handy visual checklist infographic at the end of this post.[…]

renuga

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Apple | 200GB of space for free

The deal appears to be only be available in the US for customers who haven’t signed up for the service yet. As to be expected, there’s some fine print: those customers will be charged $2.99 a month after that two month window.[…]

renuga

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Technical SEO Tools

From identifying issues with site speed to crawling and indexing, it’s important to have the right tools in your arsenal to identify any technical issues that may be impacting organic search performance.[…]

renuga

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